Overview:

IT Strategy and implementation to capture market share for the Largest National Provider of Prepaid Cellular. The largest provider of prepaid cellular services in the domestic U.S. and Puerto Rico

Business Issue:

Following triple-digit annual growth rates during recent years, this company needed to focus on additional distribution channels to continue capturing market share and driving revenue. To achieve this, an internet-based strategy was needed to drive more traffic to the company and retailer websites.

Actions:

• Formed web partnerships with the top 10 retailers to establish web links, enable customer phone purchasing online, and promote products on retailer websites
• Recommended an approach for increasing traffic to the company’s website by using affiliate marketing programs, sponsorships, portal participation, and banner advertising
• Provided a detailed plan and financial analysis for implementing the web initiatives
• Created search engine-locating enhancements to the company’s website

Projected Results:

• Increased the number of impressions
• Enabled increased sales
• Targeted and reached more potential customers searching for wireless phones
• Provided greater visibility