Our Sports Betting Index was created to compare state sports betting activity in a way that goes beyond merely reporting gross handle or revenue. The index allows readers to compare the relative magnitude of handle for each state by incorporating market potential and performance into the equation. RubinBrown’s Gaming Team will provide commentary on sports betting marketplace developments uncovered in our analysis.

The team has decades of experience strategically advising participants in the gambling and sports betting industry, and they are pleased to pass along their insights.

Our proprietary methodology takes into consideration the factors that have the greatest impact on sports betting markets to create an easy to understand index for relative comparison, regardless of the size of the state(s) in question.

The Index

The index is calculated by first examining the population, demographics, economics, market conditions, and sports betting handle in each state.

From this and actual results observed for the market in past months, we create a seasonally adjusted prediction of the next month’s revenue. We then compare the actual results to create a state index number.

Sports Betting Data - All States

For reference, we include all states in the chart below. As should be expected, states with limited offerings to residents, such as Delaware, Mississippi, Montana, and Oregon have very low relative scores.

Betting volumes as a percentage of income are quite low due to the lack of statewide mobile betting options. Meanwhile Nevada has the highest score of any state month after month due to the high volume of wagers placed by visitors.

Published: 12/19/2023
Updated: 10/23/2024

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